WCMA Debuts Redesigned, Weekly Member Newsletter

The Wisconsin Cheese Makers Association (WCMA) announced today the debut of its redesigned, weekly member e-newsletters.  Each Tuesday at 10 a.m. (CST/CT), beginning October 29, WCMA members will receive a message with alternating focuses: industry news and industry events.

“WCMA strives to hone our communications to meet the needs and preferences of our members,” said John Umhoefer, WCMA Executive Director.  “Our redesigned e-newsletter provides better readability, whether you’re viewing it on a desktop or a cell phone, and will debut more elements of interest, no matter your role in the dairy processing industry.”

WCMA News messages will continue to offer headlines from around the world of dairy processing and cover hot topics, from international trade to regulatory developments and beyond.  It will also introduce new features on WCMA members, workforce best practices, and food safety resources.

WCMA Events messages will provide comprehensive rundowns, not only of upcoming association events, like CheeseExpo and the World Championship Cheese Contest, but also of industry trainings, supplier-sponsored functions, and affiliated events.

To sign up for weekly WCMA e-newsletter delivery, contact Communications, Education, and Policy Director Rebekah Sweeney at rsweeney@wischeesemakers.org.  To learn more about WCMA membership, contact Office and Member Services Manager Sara Schmidt at sschmidt@wischeesemakers.org or visit WisCheeseMakers.org today!